TrimTab Media creates online video campaigns for values-driven businesses and non-profits. From concept to creation, we develop, produce and distribute a series of short, documentary-style videos that tell the stories of our clients’ people, practices and products/services. We then distribute that content strategically using a variety of channels – to ensure that it is seen by the right audiences.
Why online video?
Online video is an effective marketing tool – and it has a HUGE reach. Seventy-two percent of U.S. internet users watch video clips monthly, making video viewing bigger than blogging and social networking (Hart, Jaques. iMedia Connection. 5/20/2010). And in SEO terms – YouTube is the 2nd most used search engine, after Google.
Why documentary stories?
Stories are how humans connect with one another. Brands can utilize storytelling to make human connections with their customers and supporters and gain their trust and support, which ultimately leads to increased market share, sales and success. Using documentary stories ensures that brand communications are authentic, engaging and impactful.
