Once marketers are convinced that they should begin to introduce video into their marketing mix, they spring forward – often without stopping to think about what kind of online video they’ll be creating. Organizations go for fast, easy and cheap – and their videos don’t live up to the potential that the medium has to [...]
TV spots and an online video for a nonprofit coalition working to restore the health and habitat of all North America’s forests. Concept: Forests for the Next Century wanted to educate the general public, forest officials and state legislators about the implications of current forest management practices. These practices have resulted in extreme over-growth, higher [...]
We helped Dominican University’s School of Business and Leadership tell 6 stories about their GreenMBA program. They are being used by the University to connect with prospective students and community partners – giving them a taste of what it’s like to be a part of this leading-edge sustainable MBA program. Fantastic! Really great work. You [...]
A video case study of how NetApp helped to expand the success of one of their clients. Concept: NetApp, a massive data management company, wanted to do a series of case study videos to get CIO’s and IT managers thinking of them as more than a place to store data, but as an enabler of [...]
A story about Bike to Work Day for the San Francisco Bike Coalition. We spent the morning at one of their energy stations, gathering stories from bike commuters and the Bike Coalition staff about their efforts to make biking in SF safer and more fun. I LOVE this video – so fantastic. I can’t wait [...]
An online video to promote the use of wild, sustainable Alaska seafood. Concept: The Alaska Seafood Marketing Institute (ASMI), an industry organization, created a cross-promotion with the Border Grill, a major restaurant in LA with celebrity chefs, to encourage cooking with wild Alaska seafood, which is guaranteed to maintain the sustainability of Alaska’s fisheries (Alaska [...]
Fundraising video for a charter school that works with at-risk youth. Concept: Los Angeles International High School (LAI) needed a video that would communicate its unique work and the value that it brings to the Los Angeles community by providing an alternative educational experience to at-risk teens in East LA. Execution: Mischa interviewed principal Vaughn [...]
An intro video for a systems thinking consultancy group Concept: The International Futures Forum (IFF) wanted a video that would convey how they help their clients to shift organizational culture and address complex issues. Execution: Mischa interviewed the founders of IFF and shot a one-day workshop that the IFF held in San Francisco. The intro [...]
Two videos for a systems thinking consultancy group Concept: Future Insight Maps needed 2 videos – a product launch video about their new software for systems thinking consultants, and another to give an overview of one of their facilitation methods: conversation mapping. Execution: Mischa interviewed Bruce McKenzie about the new software product, as well as [...]
A fund-raising and volunteer recruitment video for a local animal rescue organization in Nevada County. Concept: Animal Save, a donor-funded and largely volunteer-staffed animal welfare organization with a multitude of programsneeded a video to air on the local Community TV channel during a pledge week. The video described its major programs and accomplishments in order [...]
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