Sustainable Brands is an annual global conference that gathers brand strategy, sustainability and innovation leaders. We created this video to capture the excitement, energy and commitments that were generated during the conference. Thank you so much for this amazing video – we’re already getting requests about it, people loved it! You guys have done an [...]
DotGreen, an internet startup, needed a video to explain their offering and build a community of supporters around their cause. We worked with them to create this graphics-driven video that tells their story and motivates viewers to join their community. It was a joy for our team to work with Iliani and Mischa. Their personal [...]
Videos can build brand loyalty and staff dedication. In our last blog, you saw how Charity: Water uses the power of pictures to create authentic, meaningful relationships with their supporters. They also use video to thank their current donors and inspire them to keep on giving, simultaneously increasing staff and volunteer significance and ownership of [...]
The Power of Pictures Brands need to connect with and create authentic, meaningful relationships with their customers and supporters. But perhaps, this goes doubly for nonprofits that would literally not exist without their supporters. Charity: Water is a nonprofit that does this magnificently with online video. They understand the power of pictures, the mini-documentary format, [...]
Dominican’s First Year Experience: Big History project When Dominican University asked us to do a video about their unique First Year Experience “Big History” (FYEBH) project, we knew we had our work cut out for ourselves. Dominican’s First Year Experience “Big History” project is, in their words, “an immense journey through time, to witness the [...]
As consumers become more savvy about greenwashing and more demanding about the products they buy, brands need to be ever more transparent if they are to differentiate themselves from the greening crowd. As we’ve said in a prior blog, sustainability is a process, not an absolute, or state of perfection. So, the looming question that [...]
Amy’s Kitchen is a trim tab company changing the face of agriculture. In the first three parts of this series, we explained the trim tab concept, suggested how a trim tab evolves, and showed how trim tab actions combined with social media can produce powerful results. Now, we focus on a really good example [...]
Social video is all about relationships. So are trim tabs. People who have a truly new thought, or take an action that moves in a new direction, do so in some context. That context is called “Relationship.” Social videos create those relationships with new customers and deepen relationships with existing customers based on shared values. [...]
What we need now, is a world full of trim tabs. Individuals, families, businesses, communities – each and all can be trim tabs. In his book, The Necessary Revolution: Working Together to Create a Sustainable World, organizational change leader, Peter Senge, observes: “…Occasionally, something different happens – a collective awakening to new possibilities that changes [...]
Part One of a series on change and trim tabs: Telling your authentic trim tab stories with your customers and supporters creates relationships based on shared values and inspired action. TrimTab Media was founded on the trim tab metaphor conceived by Buckminster Fuller. Our vision is that businesses, as well as individuals, can be trim [...]
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