Author Archive | Iliani Matisse

SB_HunterLovins

The Revolution Will Be Branded

Sustainable Brands is an annual global conference that gathers brand strategy, sustainability and innovation leaders. We created this video to capture the excitement, energy and commitments that were generated during the conference. Thank you so much for this amazing video – we’re already getting requests about it, people loved it! You guys have done an […]

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Charity Water THX & staff

Charity: Water – Part 2: It’s All About People

Videos can build brand loyalty and staff dedication. In our last blog, you saw how Charity: Water uses the power of pictures to create authentic, meaningful relationships with their supporters. They also use video to thank their current donors and inspire them to keep on giving, simultaneously increasing staff and volunteer significance and ownership of […]

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Charity: Water

Charity: Water – Part 1 of a Series on Inspiring Action

The Power of Pictures Brands need to connect with and create authentic, meaningful relationships with their customers and supporters. But perhaps, this goes doubly for nonprofits that would literally not exist without their supporters. Charity: Water is a nonprofit that does this magnificently with online video. They understand the power of pictures, the mini-documentary format, […]

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Big History

From the Big Bang to Now… in Four Videos!

Dominican’s First Year Experience: Big History project When Dominican University asked us to do a video about their unique First Year Experience “Big History” (FYEBH) project, we knew we had our work cut out for ourselves.  Dominican’s First Year Experience “Big History” project is, in their words, “an immense journey through time, to witness the […]

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Burt's Bees You tube

Minding Their Beeswax: Actions Speak Louder Than Words

As consumers become more savvy about greenwashing and more demanding about the products they buy, brands need to be ever more transparent if they are to differentiate themselves from the greening crowd.  As we’ve said in a prior blog, sustainability is a process, not an absolute, or state of perfection.  So, the looming question that […]

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Amy's pizza R

Changing the Face of Agriculture

Amy’s Kitchen is a trim tab company changing the face of agriculture.  In the first three parts of this series, we explained the trim tab concept, suggested how a trim tab evolves,   and showed how trim tab actions combined with social media can produce powerful results.   Now, we focus on a really good example […]

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http://www.flickr.com/photos/webtreatsetc/4167513274/?reg=1&src=sharev3

TrimTabs, Meet Social Video

Social video is all about relationships.  So are trim tabs. People who have a truly new thought, or take an action that moves in a new direction, do so in some context.  That context is called “Relationship.”  Social videos create those relationships with new customers and deepen relationships with existing customers based on shared values.  […]

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TrimTab_avatar

Call Me Trim Tab: Part Two

What we need now, is a world full of trim tabs. Individuals, families, businesses, communities – each and all can be trim tabs. In his book, The Necessary Revolution: Working Together to Create a Sustainable World, organizational change leader, Peter Senge, observes: “…Occasionally, something different happens – a collective awakening to new possibilities that changes […]

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TrimTab_avatar

Call Me Trim Tab

Part One of a series on change and trim tabs: Telling your authentic trim tab stories with your customers and supporters creates relationships based on shared values and inspired action. TrimTab Media was founded on the trim tab metaphor conceived by Buckminster Fuller.  Our vision is that businesses, as well as individuals, can be trim […]

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