Author Archive | Mischa Hedges

Earth Day in San Francisco this April

A 30-second promo spot for Earth Day SF What are you doing for Earth Day this year? The TrimTab Media team will be at Earth Day San Francisco at Civic Center plaza on April 22, 2012 (from 10am-6pm), where there will be live music, workshops, speakers, exhibits and more – bringing people and organizations that […]

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The Green Festivals Experience

Making five videos at the nation’s premiere sustainability event Last weekend TrimTab Media was a media sponsor of the 10th annual San Francisco Green Festival, an event with over 350 socially and environmentally conscious exhibitors, attended by tens of thousands. We not only had a booth there, but produced 5 videos from the event, shooting, […]

A social video case study: Whole Foods Market

Part four in a series on social video and storytelling. Whole Foods recently launched a social video campaign called “Thrive: a Whole Foods Market kind of thing.” It’s made up of six themed video series that are oriented towards the different segments of their customer base (you know, yuppies, vegetarians, health nuts, eco-moms ;)). Here’s […]

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Why bother with online video?

Video is expensive, time-intensive to produce, and hard to measure – so why use it? There are hundreds of online marketing blogs out there that tout online video as the best way to increase search results, increase click-thru rates and conversions. It’s true – online video can increase the effectiveness of any communications campaign, and […]


Harnessing the power of content marketing

Well-produced, well-placed content can engage, empower and inspire viewers. Online video is part of a larger emerging field in marketing called “content marketing” – also and formerly known as publishing, branded media, and corporate media. Content marketing includes the creation and distribution of all kinds of content – during events, in blogs, social media updates, […]


Green Festivals 2011: Five Sustainability Stories

We helped Green Festivals tell 5 stories about their San Francisco event from several perspectives: attendee, speaker, volunteer, exhibitor and sponsor. They’re using this video series to promote Green Festivals around the country and build support for the sustainability movement. THANK YOU Mischa and Iliani! You do amazing work. I love each of these videos […]