Sustainable Enterprise Conference video produced by TrimTab Media The Sustainable Enterprise Conference is a day-long learning and networking conference dedicated to helping North Bay businesses, academic, government and non-profit organizations transition to economic, environmental, and social sustainability. TrimTab Media will be holding a session on brand storytelling at this year’s conference. –> Register for the conference [...]
Posted on April 19, 2013
by Mischa Hedges
in News & Press, Social Videos, Storytelling
We worked with DigiSight to tell the story of how technology is helping doctors and patients collaborate to monitor their vision between visits.
Posted on February 7, 2013
by Mischa Hedges
in Our Work, Product Launch
Ever been to a Green Festival? It’s an amazing place that connects people, companies and non-profits that share values of sustainability, community and connection. Tickets are just $10 in advance (from the Green Festival website) and $15 at the door. We’ll be at the Los Angeles festival this weekend leading workshops about how brands and [...]
Posted on November 15, 2012
by Mischa Hedges
in News & Press
Come see Mischa Hedges, TrimTab’s Founder and Chief Storyteller present at Green Festival in San Francisco. We’ll also be at booth #826 – so be sure to stop by and say hello! Sunday November 11, 2012 3:00-3:45pm on the Green Business Stage WORKSHOP – Storytelling for Sustainable Brands Mischa Hedges, Founder and Chief Storyteller, TrimTab [...]
Posted on November 8, 2012
by Mischa Hedges
in News & Press
Part three in a series on social video and storytelling. “Once an organization decides to start using online videos in their marketing mix – how do they become social? “ Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about all [...]
Posted on October 1, 2012
by Mischa Hedges
in Content Marketing, Social Videos, Storytelling
Part two in a series on social video and storytelling. Since the success of a social video is dependent upon on-demand viewing and voluntary sharing – videos must be appealing enough for people to choose to watch them – and be inspired to share with their network of friends, family and co-workers. The Challenge: How [...]
Posted on September 26, 2012
by Mischa Hedges
in Social Videos, Storytelling