Archive | Awareness & Action

These campaigns build awareness and support for sustainable initiatives, and offer a new POV about an issue that is part of public discourse. They connect a brand with current and new supporters, while motivating and inspiring them to become involved.

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AIDS/Lifecycle 2013 – Stories from the road

We worked with AIDS/Lifecycle to create a series of 5 videos about the 2,200 cyclists that ride from San Francisco to Los Angeles each year to raise money for HIV/AIDS treatment, research and prevention. The videos were launched through social channels during the event and shown on the closing ceremonies stage. The series is currently […]

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The Revolution Will Be Branded

Sustainable Brands is an annual global conference that gathers brand strategy, sustainability and innovation leaders. We created this video to capture the excitement, energy and commitments that were generated during the conference. Thank you so much for this amazing video – we’re already getting requests about it, people loved it! You guys have done an […]

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SF Green Film Festival Promotional Trailer

The San Francisco Green Film Festival needed a trailer for their 2nd annual documentary film festival that programs social and environmental documentaries. We edited a 2-minute festival trailer that shows the range of fantastic films the festival has to offer. TrimTab Media completely grasped our marketing needs and contributed many creative ideas towards the project. […]

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Green Festivals 2011: Five Sustainability Stories

We helped Green Festivals tell 5 stories about their San Francisco event from several perspectives: attendee, speaker, volunteer, exhibitor and sponsor. They’re using this video series to promote Green Festivals around the country and build support for the sustainability movement. THANK YOU Mischa and Iliani! You do amazing work. I love each of these videos […]

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Rethinking Forests: The Fight Against Global Warming

TV spots and an online video for a nonprofit coalition working to restore the health and habitat of all North America’s forests. Concept: Forests for the Next Century wanted to educate the general public, forest officials and state legislators about the implications of current forest management practices. These practices have resulted in extreme over-growth, higher […]

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San Francisco Bike Coalition

A story about Bike to Work Day for the San Francisco Bike Coalition. We spent the morning at one of their energy stations, gathering stories from bike commuters and the Bike Coalition staff about their efforts to make biking in SF safer and more fun. I LOVE this video – so fantastic. I can’t wait […]

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The 1st Ever Wild Alaska Fish Taco Recipe Contest

An online video to promote the use of wild, sustainable Alaska seafood. Concept: The Alaska Seafood Marketing Institute (ASMI), an industry organization, created a cross-promotion with the Border Grill, a major restaurant in LA with celebrity chefs, to encourage cooking with wild Alaska seafood, which is guaranteed to maintain the sustainability of Alaska’s fisheries (Alaska […]