Archive | Awareness & Action

These campaigns build awareness and support for sustainable initiatives, and offer a new POV about an issue that is part of public discourse. They connect a brand with current and new supporters, while motivating and inspiring them to become involved.


Los Angeles International Charter High School

Fundraising video for a charter school that works with at-risk youth. Concept: Los Angeles International High School (LAI) needed a video that would communicate its unique work and the value that it brings to the Los Angeles community by providing an alternative educational experience to at-risk teens in East LA. Execution: Mischa interviewed principal Vaughn […]


Animal Save: A Reason for Giving

A fund-raising and volunteer recruitment video for a local animal rescue organization in Nevada County. Concept: Animal Save, a donor-funded and largely volunteer-staffed animal welfare organization with a multitude of programsneeded a video to air on the local Community TV channel during a pledge week.  The video described its major programs and accomplishments in order […]