Archive | Brand Building & Loyalty

These campaigns provide an emotional connection between a brand and their customers. They offer transparency when going behind the scenes to look at a company’s practices. They expand customer trust and loyalty by telling the real stories behind the brand.

CORA: Organic Cotton Tampons

We worked with Cora to produce two videos launching their brand of organic cotton tampons and menstrual pads. Concept: We worked with CORA’s co-founders and marketing director to refine a script that would create a strong emotional appeal with women with health concerns about conventional menstruation products, and show the benefits of their products. The […]

McEvoy Ranch Olive Oil

We worked with McEvoy Ranch on a mini-documentary that tells the founding story of the ranch, and the process behind their award-winning olive oil. Concept: Our filmmaking team spent 3 days at the ranch, interviewing farming and olive oil production staff, and capturing beautiful images of the ranch. We worked to craft a story that […]

Visit Fort Bragg, California

We worked with Visit Fort Bragg to create a series of videos highlighting tourism on the Mendocino Coast. The series has received over 190K online views and is currently being used across social media channels, in pre-roll and broadcast advertising. Concept: In collaboration with the Chamber of Commerce, City of Fort Bragg and Visit Fort […]

EDFC

EDFC | Social Impact Investing

We partnered with Social Media Sisters to produce a scripted intro video to launch EDFC’s Social Impact Investment opportunity in Mendocino County. Concept: We partnered with Sarah Bodnar of Social Media Sisters to script and produce a short video to introduce the Economic Development and Financing Corporation’s Direct Public Offering in Mendocino County. Execution: We […]

UWBA

United Way | Fundraising Video Campaign

We worked with United Way of the Bay Area to create a brand anthem video, and three mini-documentaries about Bay Area leaders championing anti-poverty work. watch more videos Concept: United Way of the Bay Area needed a series of videos for an annual gala fundraising event and online fundraising campaign. Execution: We worked with United […]

ALC 2015

AIDS/LifeCycle | Stories from the road

We worked with AIDS/LifeCycle to share stories from their 545 mile charity cycling event from San Francisco to Los Angeles. With multiple video crews and an editing van, we produced, shot and edited a series of videos used for recruitment and impact. watch more videos Concept: AIDS/LifeCycle wanted to share stories from the road during […]

Haas School of Business

UC Berkeley | Haas MBA Programs

We worked with UC Berkeley’s Haas School of Business to produce a series of videos to introduce their MBA programs and students. watch more videos Execution: We worked with the Marketing team at Haas School of Business to identify strong student stories, developed each story and captured interviews and footage at UC Berkeley and in […]