Sustainable Enterprise Conference video produced by TrimTab Media The Sustainable Enterprise Conference is a day-long learning and networking conference dedicated to helping North Bay businesses, academic, government and non-profit organizations transition to economic, environmental, and social sustainability. TrimTab Media will be holding a session on brand storytelling at this year’s conference. –> Register for the conference [...]
Part three in a series on social video and storytelling. “Once an organization decides to start using online videos in their marketing mix – how do they become social? “ Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about all [...]
Part two in a series on social video and storytelling. Since the success of a social video is dependent upon on-demand viewing and voluntary sharing – videos must be appealing enough for people to choose to watch them – and be inspired to share with their network of friends, family and co-workers. The Challenge: How [...]
Part one in a series on social video and storytelling. Business marketers have been using video for decades to connect with their customers, build brand loyalty, and drive sales. Before online video, this was mainly in the form of the 30-60 second commercial spot – which conditioned the way people are accustomed to watching videos [...]
TrimTab Media co-founder Mischa Hedges will be making a presentation at the Sustainable Enterprise Conference at Sonoma Mountain Village on May 11, 2012. Join us at 10:50am for our engaging iHub session: Storytelling for Sustainable Brands: Stories are how people connect with one another. Mischa Hedges, [...]
Videos can build brand loyalty and staff dedication. In our last blog, you saw how Charity: Water uses the power of pictures to create authentic, meaningful relationships with their supporters. They also use video to thank their current donors and inspire them to keep on giving, simultaneously increasing staff and volunteer significance and ownership of [...]
The Power of Pictures Brands need to connect with and create authentic, meaningful relationships with their customers and supporters. But perhaps, this goes doubly for nonprofits that would literally not exist without their supporters. Charity: Water is a nonprofit that does this magnificently with online video. They understand the power of pictures, the mini-documentary format, [...]
Making five videos at the nation’s premiere sustainability event Last weekend TrimTab Media was a media sponsor of the 10th annual San Francisco Green Festival, an event with over 350 socially and environmentally conscious exhibitors, attended by tens of thousands. We not only had a booth there, but produced 5 videos from the event, shooting, [...]
Dominican’s First Year Experience: Big History project When Dominican University asked us to do a video about their unique First Year Experience “Big History” (FYEBH) project, we knew we had our work cut out for ourselves. Dominican’s First Year Experience “Big History” project is, in their words, “an immense journey through time, to witness the [...]
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