Center for Responsible Business

We helped The Center for Responsible Business at UC Berkeley’s Haas School of Business tell 4 stories about their community of students, professors and corporate partners.

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Concept
: CRB wanted to share their stories in a more authentic, personable way to connect with prospective students, partners and supporters.

Execution: We worked with CRB’s team to identify several members of their community with compelling stories, pre-interviewed and selected people to profile for the video series. We scheduled a series of 1/2 day video shoots and captured each story in a mini-documentary format. CRB is using this video series to connect with their community.

 

About Mischa Hedges

Mischa is a co-founder of TrimTab Media. He believes that values-driven businesses and nonprofit organizations can use storytelling and transparency to help develop genuine, human relationships with their customers and supporters.

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