We worked with UC Berkeley’s Center for Responsible Business to capture a series of interviews with progressive business leaders to illuminate and promote their flagship speaker series.
Concept: The Center for Responsible Business wanted to build awareness of their flagship lecture program, The Peterson Series, through a series of videos.
Execution: We worked with CRB’s leadership to develop a video concept based on short one-on-one interviews with business leaders participating in The Peterson Series – to generate a wealth of content to enrich student learning and build credibility for the Center for Responsible Business. We captured footage at each event, designed a media backdrop and filmed talk-show style interviews with 2-cameras with each speaker after each event.
Distribution: The Leadership Interview Series is being used to promote the Peterson Series event and enrich student learning on CRB’s website and social channels.