Grimmway Academy’s Edible Schoolyard

We captured the story of Grimmway Academy’s Edible Schoolyard and kitchen, where kids learn how to grow and prepare healthy food.

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Concept: Grimmway Academy needed a video to demonstrate their impact on the education system in the Bakersfield area. Our storytellers worked with their public relations team to tell the story of their charter school, its edible schoolyard and kitchen, where kids learn how to grow and prepare healthy food.

Execution: We worked with Grimmway Academy’s principal to identify teachers and students to feature in this story, traveled to Bakersfield and captured the video in one day. The result is a strong program profile video that Grimmway Academy is using to prove their success and raise funds for additional edible schoolyard projects.

 

About Mischa Hedges

Mischa is a co-founder of TrimTab Media. He believes that values-driven businesses and nonprofit organizations can use storytelling and transparency to help develop genuine, human relationships with their customers and supporters.

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