Concept: Grimmway Farms wanted to share their stories in a more authentic, personable way in the upcoming launch of their new website. In a collaboration with Golin Harris, we produced five videos for Grimmway Farms to help them share their brand story effectively. Execution: We worked with Grimmway’s marketing team and their agency to identify people and practices within their organization that would show “the people behind the carrots.” We traveled to Bakersfield to scout locations on the farm and pre-interview the people we’d be filming with, and captured the video series over 3 days in a crew of 3: Story Producer, Filmmaker and Production Assistant. The result is a strong social video series that Grimmway Farms is using to tell their brand story in an effective, authentic way.
About Mischa Hedges
Mischa is a co-founder of TrimTab Media. He believes that values-driven businesses and nonprofit organizations can use storytelling and transparency to help develop genuine, human relationships with their customers and supporters.
There’s a tiny thing at the edge of a ship’s rudder called a trim tab. It’s a miniature rudder. Just moving the little trim tab builds a low pressure that pulls the rudder around. Takes almost no effort at all... One individual can be a trim tab… and change the course of history.