SFAF | Black Brothers Esteem

We worked with San Francisco AIDS Foundation to develop, shoot and edit a mini-documentary that tells the story of the Black Brothers Esteem program’s impact in the community. watch more videos

African American men who are gay, bisexual and same gender loving are at a disproportionately higher risk for HIV infection.

Black Brothers Esteem is a prevention and support program from San Francisco AIDS Foundation that empowers men who live in the Tenderloin/Polk Gulch and Sixth Street Corridor neighborhoods of San Francisco. These men struggle not only with issues related to HIV, but also with racism, addiction, poverty, homophobia, violence and marginal housing. The program designs activities and events to provide a place for African American men to gather and to gain support from each other. The goal: provide education, skills and enhanced social connections to reduce sexual risk-taking.

We worked with San Francisco AIDS Foundation to develop, shoot and edit a mini-documentary that tell the story of the Black Brothers Esteem program’s impact in the community. We captured interviews, b-roll and edited this 2-3 minute mini-documentary for SFAF’s annual fundraising gala and an online giving campaign.

Working with TrimTab Media has allowed us to harness the power of storytelling and demonstrate how our work makes the world a better place. The team is extremely easy to work with, and we value their thoughtful approach to sensitive topics and their skillful ability to frame a story in a way that will resonate with our audiences.

– Andrew Hattori
Senior Director, Marketing & Communications, San Francisco AIDS Foundation

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