Videos can build brand loyalty and staff dedication. In our last blog, you saw how Charity: Water uses the power of pictures to create authentic, meaningful relationships with their supporters. They also use video to thank their current donors and inspire them to keep on giving, simultaneously increasing staff and volunteer significance and ownership of [...]
The Power of Pictures Brands need to connect with and create authentic, meaningful relationships with their customers and supporters. But perhaps, this goes doubly for nonprofits that would literally not exist without their supporters. Charity: Water is a nonprofit that does this magnificently with online video. They understand the power of pictures, the mini-documentary format, [...]
As consumers become more savvy about greenwashing and more demanding about the products they buy, brands need to be ever more transparent if they are to differentiate themselves from the greening crowd. As we’ve said in a prior blog, sustainability is a process, not an absolute, or state of perfection. So, the looming question that [...]
The first in a series of posts on greenwashing, transparency, and authentic storytelling. The terms green, environmentally friendly, or sustainable have unfortunately lost their edge. The environmental bandwagon has enlarged to include many companies that have neither interest in nor commitment to anything that would improve our environment, much less not harm it any further.
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