We worked with the organizers of the 2012 Earth Day SF festival to create a 30-second, graphics-driven TV spot. It was broadcast on San Francisco television and used in Earth Day SF’s online marketing to promote the festival.
Mischa is a co-founder of TrimTab Media. He believes that values-driven businesses and nonprofit organizations can use storytelling and transparency to help develop genuine, human relationships with their customers and supporters.
There’s a tiny thing at the edge of a ship’s rudder called a trim tab. It’s a miniature rudder. Just moving the little trim tab builds a low pressure that pulls the rudder around. Takes almost no effort at all... One individual can be a trim tab… and change the course of history.
– Buckminster Fuller